Unveiling the Difference: Nofollow and Dofollow Links and Their Impact on SEO
Fellow" or "dfoll" are incorrect terms in the context of SEO. The correct terms are "nofollow" and "dofollow" links. Here's an explanation of each:
Nofollow Links: A nofollow link is an HTML attribute added to a hyperlink that tells search engines not to pass any authority or "link juice" to the linked page. It instructs search engine crawlers not to follow the link for ranking purposes. Nofollow links are commonly used for sponsored or paid links, user-generated content, and untrusted sources. They do not directly contribute to improving search engine rankings but can still drive traffic and provide other benefits.
Dofollow Links: Dofollow links are regular hyperlinks that do not have the nofollow attribute. They allow search engines to follow the link, pass link equity, and contribute to the linked page's authority and rankings. Dofollow links are the default type of links, and most organic links on the web are dofollow. They are considered valuable in terms of SEO as they can help increase the visibility and ranking potential of the linked page.
It's important to note that while dofollow links are generally desired for SEO purposes, a natural link profile should consist of a mix of both dofollow and nofollow links. Having a diverse link profile that includes relevant and high-quality links, regardless of their nofollow or dofollow status, is beneficial for a well-rounded SEO strategy.
Here are examples to illustrate the difference between nofollow and dofollow links:
Nofollow Link Example:
Let's say you write a guest blog post for a popular website in your industry. In the author bio section, they include a link to your website with a nofollow attribute. This means that although readers can click on the link and visit your website, search engines will not pass any authority from that website to yours. The link may still bring referral traffic and exposure, but it won't directly impact your search engine rankings.Dofollow Link Example:
Now imagine another scenario where a reputable industry publication includes a dofollow link to your website within an article they published. This means that not only can readers click on the link to visit your website, but search engines will also follow the link and pass authority from the publication to your website. Such a dofollow link can contribute positively to your search engine rankings and increase your website's visibility in search results.
Remember, the impact of nofollow and dofollow links on your SEO efforts depends on having a healthy balance and natural link profile. While dofollow links are generally more valuable for SEO, a mix of both types can help create a diverse and organic backlink profile.