Page Authority: Unleashing the Power to Skyrocket Your Search Rankings
Page Authority is a metric developed by Moz, a software company that specializes in search engine optimization (SEO). It is a score that predicts the likelihood of a specific webpage ranking well in search engine results pages (SERPs). Page Authority is measured on a logarithmic scale from 0 to 100, with higher scores indicating a greater likelihood of ranking highly.
Several factors contribute to the calculation of Page Authority, including the quantity and quality of backlinks pointing to the page, the relevance and authority of those linking domains, the overall link profile of the website, and other on-page factors like content quality, keyword usage, and page load speed.
It is important to note that Page Authority is a proprietary metric created by Moz and is not used by search engines like Google to determine actual rankings. Instead, it serves as an estimate or prediction of how well a particular webpage may perform in search engine rankings based on various SEO factors.
Page Authority can be used as a comparative tool to evaluate the relative strength of different pages or websites, helping SEO professionals and website owners make informed decisions about optimizing their content and link-building strategies.